Arguably BBC has no reason to find itself charged with seeding its documentary with false incidents: BBC News - BBC 'must apologise' over Primark documentary. In another one of the many "child labor" articles and TV events depicting the horrors of child labor - the BBC was charged with essentially staging incidents. While a BBC apology sounds lame - the facts seem to indicate that there wasn't enough to take it further. Of course it was only a "rare lapse in quality." But for the BBC - the apology is much more than a slap on the wrist.
Journalists as well as advocates of social responsibility have to have the cleanest of hands. Dirt on their hands is the hardest to clean off.