Companies spend huge amount of money on the selection their brand name. The pure goal is to convey to the public that their service or product has value. Often it seems the name is merely nothing more than an advertising gimmick - tell the public how good it is even though it isn't. While the name is meant to convey integrity it conveys the opposite, it becomes a mere fanciful name.
I live in an apartment complex in the Pearl that has Internet service from Integra. From my perspective their service is far inferior to Comcast. E.g., for the last 6 months the Internet has completely failed once a month and has had subpar performance throughout the 6 months with a few short-lived exceptions. Because I am not the direct user - the apartment management is - I don't have any means of expressing my displeasure except to the apartment manager.
While I get the messages that Integra knows about the problems and is working on it - it never seems to get fixed. I have been told that it is working when in fact it is not working. A streamed 30 sec commercial should not take 2 minutes to complete. There should be no data loss to the end user.
It is not working if the WIFI at the local coffee shop is preforming better, or if the upload speed is more than the download speed.
Testing available on the Internet demonstrates its failures. I like to use Visualware which also has some free downloads and a fairly low cost personal, i.e., not business, download. Visualware offers online tests, e.g., line quality as well as speed. While speed seems to be the 'hook" to hang Internet line problems on - the real issue is line quality. Thus, a line speed test might be positive, but the line quality will be poor rendering ordinary video streaming nearly useless or certainly degraded.
Streaming video like that from Netflix can hide issues because of the streaming software. Thus, even a low speed line can function with Netflix without much video degradation. Although an overlooked effect is the inability to view the video in HD. And the home computer speed and video capabilities will either enhance or hide the problems. Depending on the quality of the computer, results can be very dramatic.
When I changed from a Dell to a computer that I built - the improvements were significant. I have a low end gaming computer with triple core CPU that can handle most data efficiently. I built my computer to be high end for video streaming. I am a big Netflix streaming user. It is doubtful that the Integra Internet service would ever permit online gaming.
Needless to say the streaming improvement moving from the Dell to the newly built computer was substantial. But other streaming video sources are not as good as Netflix video which will function on a speed and video deprived system. But, even on the better computer, ordinary network shows like Conan become significantly less viewable when there are Internet problems.
My point is this - given the computer that I use and the "promised" speeds of the supplied service by Integra - I shouldn't be having problems, at least not for 6 months. It may not be relevant but Integra is having financial problems and have determined to focus their attention on corporate clients. [See Integra Telecom cuts jobs as it retools.]
In some sense - it is possible that it can be said that I get the service for free, i.e., I don't write a check out every month like I did with Comcast whose service before I moved to Pearl was far superior to that from Integra. But I chose the apartments in part because the increased difference in the Pearl apartment price was offset by the cost of Comcast.
Testing available on the Internet demonstrates its failures. I like to use Visualware which also has some free downloads and a fairly low cost personal, i.e., not business, download. Visualware offers online tests, e.g., line quality as well as speed. While speed seems to be the 'hook" to hang Internet line problems on - the real issue is line quality. Thus, a line speed test might be positive, but the line quality will be poor rendering ordinary video streaming nearly useless or certainly degraded.
Streaming video like that from Netflix can hide issues because of the streaming software. Thus, even a low speed line can function with Netflix without much video degradation. Although an overlooked effect is the inability to view the video in HD. And the home computer speed and video capabilities will either enhance or hide the problems. Depending on the quality of the computer, results can be very dramatic.
When I changed from a Dell to a computer that I built - the improvements were significant. I have a low end gaming computer with triple core CPU that can handle most data efficiently. I built my computer to be high end for video streaming. I am a big Netflix streaming user. It is doubtful that the Integra Internet service would ever permit online gaming.
Needless to say the streaming improvement moving from the Dell to the newly built computer was substantial. But other streaming video sources are not as good as Netflix video which will function on a speed and video deprived system. But, even on the better computer, ordinary network shows like Conan become significantly less viewable when there are Internet problems.
My point is this - given the computer that I use and the "promised" speeds of the supplied service by Integra - I shouldn't be having problems, at least not for 6 months. It may not be relevant but Integra is having financial problems and have determined to focus their attention on corporate clients. [See Integra Telecom cuts jobs as it retools.]
In some sense - it is possible that it can be said that I get the service for free, i.e., I don't write a check out every month like I did with Comcast whose service before I moved to Pearl was far superior to that from Integra. But I chose the apartments in part because the increased difference in the Pearl apartment price was offset by the cost of Comcast.
Bottom line: Integra's service to my apartment fails to provide reliable and consistent Internet connection. In today's technology based Internet services - providing quality ought to be as important if not more so than speed. Integra lacks integrity in its service.




